to grow your business, not your to do list.

Turn Your Passion into Impact Today

I’ve been coaching individuals and businesses for over 20 years — which means I’ve built a library of related articles, how-to videos + more.

 I also have strong opinions about how using Executive coaching can help to grow a business & I’m not afraid to share them.


When you set a goal to change something about yourself, like meeting deadlines at work, it requires a change in your behavior. That is how you gauge your success at meeting the goal. However, behavioral change is the most challenging step in obtaining that goal. For example, I know I want to meet my deadlines but what are the steps to get me there? Left to your own devices, you are 80% likely to fail. Why? Our brains are built that way.

Behavioral change that requires both new high-level skills and high motivation to implement those skills is in fact the hardest behavioral change to achieve (The Neuroscience of Goals and Behavioral Change, March 2018).

Two strategies improve the success of behavioral change:

  • acknowledging and rewarding small steps in achieving the goal
  • linking the goal to a person’s core values and sense of self

Executive coaches help you do just that! Coaches develop the scaffolding needed to achieve successful behavioral change. During scheduled one-on-one meetings, coaches encourage self-awareness, they break down their client’s goals and desired behavioral outcomes into bite-sized steps in order to identify and provide input for a shift in strategy to meet their goals. The shift in the client’s strategy is ultimately based on their core values and sense of self.

As a result, organizations that offer training alone experience 22% increase in productivity, but when combined with coaching that figure rises to 88% (Gerald Olivero, Denise Bane & Richard Kopelman, Public Personnel Management).

Coaching can help enhance your self-awareness, confidence, and emotional intelligence while developing your leadership, communication, and interpersonal skills. It can also improve your decision-making, problem-solving, and critical thinking abilities, as well as increase your motivation, engagement, and satisfaction. Additionally, coaching can strengthen your resilience, adaptability, and well-being while helping you achieve your goals and aspirations. Ultimately, it can create positive change and transformation.


To do this, it’s important to clarify your expectations and needs from coaching, and communicate them openly with your coach and others. Commitment to the coaching process and relationship is also necessary, requiring you to invest your time, energy, and resources in coaching. Additionally, applying your coaching learnings and insights to work and life situations is key. Finally, it’s important to review and evaluate your progress and performance, while adjusting goals and outcomes as needed. Celebrate successes and acknowledge the contribution of your coach and others.


People don’t buy life coaching, they buy Goal + Result. But what gets them to trust you (and what makes your life easier) is when you tell them HOW you get that that result.

The way you do it is by building an effective coaching system. A roadmap or plan that shows prospective clients how you will help them achieve their goal.

This makes you incredibly credible as a coach (and also, of course, makes you feel less anxious or like an imposter – yay!)

But it’s not just one coaching system that you should build, because all successful businesses and wealth creators are based on multiple systems. The good news? You only really need to build 5 to get your coaching business flourishing.